Privacy Policy

This Privacy Policy sets out the privacy guidelines for the information we collect, the reasons for which we collect that information, and how we may use and share that information. Please read the terms carefully before continuing to use our website. By visiting our Website, you are accepting and consenting to the practices described in this Privacy Policy.


You can visit our Website without providing any personal information. However, if you want to order a product or services, send us a message or chat online, receive newsletters or special offers by e-mail, then you will need to provide certain information. It may include your name, address or location, phone number and e-mail address and subsequently, using our contact form, your message or any other information that you would like to share with us. Please note, in order to order products or services, we recommend to register and create an account.

We will request your phone number to continue processing your order and to report its status. This number can be passed on to the courier (DHL) so that we can keep you informed of the delivery process. Free DHL express deliveries for all orders over £99.

We do not process or store data about payment cards used for payment. We work with third parties, including PayPal, to process payment, and only these individuals will have access to your payment card details.

We also keep a record of the goods you have purchased from us and partner boutiques. Thus, we can more quickly deal with any problems or queries that arise, and also make sure that all the information sent to you relates to problems with your order or to your requests.

When you visit our Website, we automatically collect certain data about you, which are described in the section “Cookies and other tracking technologies”.

The collected information allows us to:

  1. Provide goods and services that you ordered;
  2. Confirm your identity and details of your payment method or credit card account;
  3. Manage our Website and provide customer service;
  4. To plan and manage commercial activities, including the analysis of your habits, preferences for goods and styles;
  5. Communicate with you (including e-mail and phone in case you provided such data);
  6. Inform you about our offers, services or products.

You agree that we may transfer your personal data to service providers and agents for the above purposes. This will be done confidentially and only to the extent permitted by the laws on the protection of personal data. Such service providers and agents, without limitation, may be any third parties who participate in the provision of customer service, payment processing, identity verification or fraud detection, hosting or site support.

We may also disclose your account and other personal information if required by law; to comply with or apply our Terms and Conditions; to protect the rights, property, security of High-Class Trends Co; Ltd, our users or other third parties.

If we sell all or part of our business or make a sale or transfer of property, including selling in the event of bankruptcy or in any other way, we may transfer your personal data to third parties as part of such property within the relevant transaction.

We can publish aggregate, anonymous statistics about the number of visitors to our Web site or the number of purchases to third parties, including our investors.


You can always get acquainted with your personal data that we have, or if you have any other request regarding your rights (which may include the right to correct any inaccuracies or object to the use of specific information), then please contact us, sending us a message by e-mail – We can request a small fee for providing a copy of your personal data.


To subscribe to our newsletter with information about our new products, services, interesting material and events, in order to receive special offers by email or phone, please fill out the subscription form. If you make purchases on our Website, we can also sometimes use your email address to send out our newsletter and report on special offers.


We use “cookies” technology to collect and store information about your online preferences. Cookies are small pieces of information that are sent by your Internet browser to the Internet browser, which allows the server to determine the identity of the browser on each page.

We use the following categories of cookies on our Website:

Strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for such as remembering your login details or shopping basket items cannot be provided.

Performance cookies

These cookies collect anonymous information on how you use our Website. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies does not show personal details from which your individual identity can be established. You may opt out of these cookies using your browser settings but it may affect the performance of our Website.

Functionality cookies

These cookies remember choices you make such as the country you visit our website from, language and search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymous and they cannot track your browsing activity on other websites. You may opt out of these cookies using your browser settings but it may affect the functionality of our Website.

Social media cookies

These cookies allow you to share what you’ve been doing on the website on social media such as Facebook and Twitter. These cookies are not within our control. Please refer to the respective privacy policies for how their cookies work.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your Internet browser for instructions on how to locate the file or directory that stores cookies

Information on deleting or controlling cookies is available at Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website.

To opt-out of Google Analytics cookies across all websites, please visit

To opt-out do not ‘ok’ the option provided.  Please note that opting out does not mean you will no longer receive online advertising. It does mean that the company or companies you opted out from will no longer deliver adverts tailored to your web preferences and usage patterns, so you may see a greater number of adverts that are irrelevant to you and your preferences.


We take reasonable steps to maintain an appropriate level of security by providing the necessary protection, inviolability and confidentiality of the information that you have provided to us, your personal data that you send us during the ordering process. Please note that if you voluntarily place your personal data online in an unprotected environment – for example, on the message wall, in the purchase page or in the chat section – this information can be collected and used by others outside of our control.


If you have questions about the Privacy Policy or your personal data, then please contact us by email at


We will publish updates to the Privacy Policy on this page of the Website. Please be sure to keep up to date with all updates to the Privacy Policy.

May 2019.